Case Studies


Case Study: Employment Application

Recruitment is a sector where people use a large amount of form-based processes. With Powform, you can create an employment application that is easy to understand and complete. We have a case study of our forms put into practice to show how you can use them in your recruitment process.

Here you'll learn more about how to apply effective forms to your hiring process with Powform. Our service allows your company to insert their brand’s colors and logo, reinforcing your visual identity. Also, your candidates can easily provide all of the information you need, as well as quickly upload relevant documents.

Case study for attracting candidates with a landing page

To find the most qualified candidates for the role, you also need to attract the most people as possible to your job offer. A well-written landing page (lp) is a tool that will help you with that.

A LP is a specific page on your website where you can collect some basic information from people. Another goal is to encourage visitors to take a specific action, such as applying for a job or joining a list. Its main purpose is to convert people, turning visitors into applicants when we talk about the recruitment process.

In a LP, the user will find the job description, information about your business, email field, and more. To maximise conversion, everything should be as simple as possible. To make the most of a landing page, it's also recommended that it follow certain logic.

The case study for Landing Page

If you are interested in the position and working with us, please take some time to fill out this form.

Job position: Communication Manager.

Location: London, England.

Remotely: yes.

Job summary: we are looking for someone who is experienced in planning, implementing, and evaluating communication programs. You’ll be a consultant who will be developing a cohesive strategy to improve communication between companies from various branches.

Responsibilities: creating, implementing, and evaluating cohesive communications strategies. This includes email campaigns, media relations, social media, and any other associated activities. You’ll coach and mentor other communications professionals on your team.

Other responsibilities include preparing material for the target audience with proper branding. Engaging with project stakeholders and explaining complex systems in an easy-to-understand way. And, finally, prepare progress reports and client briefings.

Qualifications: Bachelor’s degree in communications, business, or a relevant field. Years of experience in strategic communications. Demonstrated experience in consulting clients on communications programs. Demonstrated experience consulting clientele on communications programming, implementation, and evaluations

Skills: strong presentation, interpersonal skills, proficiency in Microsoft Office, outstanding writing skills, ability to work with senior leaders.

Impact Opportunity

You’ll join a talented team working to make a difference in our field. Grow your career, expand your experience, and more, pushing your own boundaries and exploring new frontiers. With us, you’ll sharpen your skills and elevate your career to the top.

Insert your name:



After submitting his/her interest, the candidate will receive an email with a link to a recruitment form. It’s also possible to display the form’s link directly to the applicant after he submits his initial information.

Case study: streamlining the employment application

With a well-built form, the first step of the recruitment process will be seamless. Users will feel motivated to write all the information and send files. That means you’ll receive all of the information necessary for your hiring process.

This form is actually a Web App, which can be opened on your desktop or smartphone. A Web App is easy to open and the user won’t need to download any app from the Play or Apple Store. Instead, the fields can be filled directly from a browser, like Chrome or Mozilla.

Powform offers different ways to deliver Web Apps to your candidates: 

  • Anonymous or multi-user apps: you, the candidate, or another person can share the Web App via social media, through a website, community, and more;
  • Personalised apps: you can customise a form (by creating another version) and send the link to one or a group of candidates. This is helpful if you already know a few things about the respondents and want different information from them.

Below we explain how the Web App functions from the point of view of the applicant.

General employment application in the case study

Candidates are asked to provide general information during the first step of the hiring process. Later in this case study we are showing how a Web App can be used in a second phase.

First, here is how the email will appear for the user:


After clicking the “Go to Application” button, a tab will pop up in the user’s web browser with your logo, the name of your recruitment application, and an initial message. See the example of this case study below.

The Web App will contain any information you require, according to how you personalised the fields in the Powform’s forms creation area.

For this case study, the recruitment Web App is divided into four sections: personal info, experience, skills and qualifications, and CV/Resume.

Personal info

On this first page, we are asking for the first, middle (not required) and last name, as well as the candidate’s phone number. There is no field for email because the user already provided it on the Landing Page.


This second page asks for information about the candidate’s experience that is related to the job. Respondents should include his current or last job, including his main position, responsibilities, projects, and more.

In the second field, applicants should talk about the challenges they have faced and how they overcame them. One of the proudest moments in their career so far, such as a major achievement or project. The respondent should describe his experience in the field, which is communications, for this case study.

Skills and qualifications

The user should fill out this tab with his main skills and expertise related to the job. Candidates should also write down what they are not proficient at and their weaknesses.


Finally, respondents can link their certifications and other relevant links, e.g. their portfolios, website, projects with their name, and more. Here the user will use the Upload Feature to send their Cover Letter (CV), Resume, and other documents. For this case study, only DOC, DOCX, and PDF formats are accepted.

In order to use file upload, you must have at least the Plus plan. After submitting the information, the steps your candidates should take are over and they can close the page. Now, a new submission has been created in Powform's database.

The next phases of a hiring journey

Powform’s Web Apps are not limited to the first step of your hiring process. After your applicants fill the first form and you select the most qualified among them, you can send them the next steps of the recruitment process.

In a second phase you can create a Web App to collect more narrow information about the selected candidates. Below you’ll find how Powform’s Web App can help you at this moment.

Case Study: second phase of the employment application

In this case study we created another Web App to collect even more info about the candidates who were approved in the first step. You can create a specific description and question for this second Web App.

Your Strategies

Here we asked for information about the candidate’s communication strategies, and his approaches when coaching and mentoring other communications professionals. In the description, we encouraged respondents to be as detailed as possible.

Job expectations

Next, the candidates must tell what they are expecting from the position, such as the salary and how long they are expecting to work at the hiring company.


The "Extra" tab contains the candidate's extra information, such as who they aspire to be professionally in the future and why. Also, they can write any additional details, such as a relevant strategy we haven't asked about in the employment application.


Finally, we asked the user to record and upload a short video about their experience. The purpose of a video here is to be able to see the candidates before meeting them face-to-face. The Powform file upload component allows the user to upload different file formats, including .MPEG or .MP4 video.

If you need further steps in the hiring process, you can create even more Web Apps with further questions and then create individualised Web Apps for each candidate. By using our services, you can easily funnel your pool of candidates.

Expiry dates and turning off employment application

You can configure the expiration dates for each of your Web Apps in the "Apps" section of the Powform platform. For this case study, the recruitment calendar said the first phase would end in a certain week, but the second phase was going to last longer.

When exporting the Web Form, the expiration dates were selected accordingly for each phase of the hiring process.

However, Powform allows for later personalisation of the expiration date for each Web App and candidate. This is useful if someone needs more time to fill out the fields or your team wants to extend the hiring process time.

It’s also possible to completely turn off and on a Web App. If you have already selected the candidates for the next step in the recruitment process, log in to the Powform Platform, “Apps”, select the Web Apps, and set the Status from Active to Inactive. You can even turn it on again if needed.

Finding the employment application data collected

The data collected about the respondents can be found in the Database feature of the Powform platform. Here you can select which Web App you want to check, select the app versions, categorise each submission, and more. You can learn how to configure this section in our guide Database Basic Configuration.

You can maintain the relationship with a previous candidate by sending them other recruitment Web Apps in the future if you think they could be suitable for another role.

In our case study, some candidates wouldn’t fill the job requirements for a communication manager, but they would be a nice fit as a communications operator. Later on, they could receive a personalised Web App for this job, when a position is available.

A good form building platform ensures that you attract more candidates, that they accurately fill out the application form, and that they effortlessly upload their files. Thanks to Powform, you can easily create the most effective Web App for your process, send it to interested candidates, and find the information you need among the submissions.

Try out our form builder now for free and subscribe to enjoy all of the premium features, such as file upload!


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